Public Relations and Communications firm in Rockford Illinois and Madison Wisconsin

Photo of maze going upward toward a blue sky

     Rockford Office:
     220 E. State Street, Ste. G-2
     Rockford, IL 61104

     Madison Office:
     5313 Brookshire Lane
     Madison, WI 53714

News Articles

Read our daily blogs on RRStar.com. “Marketing Sense” is our team’s daily marketing blog where you can gain expertise and insight on how to most effectively market your business, organization, products and/or services.

The following articles were also written by PR Etc., Inc. and published in the:

Date Published	Article Title
March 24, 2008	It’s All About the Committee
March 3, 2008	Create a Customer Service Scorecard
February 11, 2008	Go (Ever)GREEN: Making News When There’s Nothing “New”
January 7, 2008	Issuing a New Year’s Marketing Challenge
Dec. 24, 2007	Make Your Entire Company the Marketing Department in New Year
Dec. 17, 2007	Think Vertical in 2008
Dec. 3, 2007	Annual Appeals Should Be Year-Long, High-Touch Campaigns
Nov. 19, 2007	New and Existing Businesses Must Keep the Buzz Going
October 29, 2007	Developing Presentation Slides that Complement your Content
October 8, 2007	Developing Presentation Content that Matters to Your Audience
Sept. 24, 2007	Develop Surveys that Garner Useful Responses
Sept. 10, 2007	Giving Back to Community Pays Returns to Your Organization
August 13, 2007	Managing Company Change through Proactive Communication
July 30, 2007	Building Community Relationships and Trust
July 16, 2007	Generating Story Angles When There’s Nothing “New” to Talk About
July 2, 2007	Message Training: The Key that Unlocks the Communications Door
June 18, 2007	From Questions to Messages
June 4, 2007	Ask the Right Questions for Message Development
May 21, 2007	Consistent Messaging is Your Home Run
April 30, 2007	Finding the Silver Lining: Turning a Crisis into an Opportunity
April 9, 2007	Create Meaningful Web Site Content
March 26, 2007	Integrate Your Web Site with Your Corporate Brand
March 12, 2007	An Effective Web Site – More than Graphics and "Splash"
February 12, 2007	Developing Effective Sponsorship Programs
January 29, 2007	Write for the Reader
January 15, 2007	Communications Tactics are in the Details
January 1, 2007	“Become” Your Customer for Better Target Marketing
Dec. 18, 2006	Next Step in the Planning Process: Identify Your Audiences
Dec. 4, 2006	Setting Communications Objectives & Strategies
Nov. 20, 2006	Strategic Plan Must Include Communications Goals
Nov. 6, 2006	Communications Must Support Organization’s Business Goals
Oct. 23, 2006	Lost on Planning? Develop a GPS through Strategy and Implementation
Oct. 9, 2006	Crisis Communications Plan Can Help Avoid External Crisis
Sept. 25, 2006	Avoid Your Internal Jargon in External Communications
Sept. 11, 2006	Surviving – and Exceeding – After Service Blunders
August 28, 2006	Customer Satisfaction as a Culture
July 31, 2006	Develop a Customer Satisfaction Process
July 17, 2006	Work with Trade Media Early and Often
July 3, 2006	Employee Communications as Critical as External Marketing
June 19, 2006	Photos/Graphics Can Be a Deciding Factor on Story Placement
June 5, 2006	Study the Media to be Effective in Your Public Relations Efforts
May 22, 2006	Seek Out Traditional and Non-Traditional Skill Sets for PR Professional, Part II
May 8, 2006	Seek Out Traditional and Non-Traditional Skill Sets for PR Professional, Part I
April 24, 2006	Developing a Successful Public Relations Campaign
April 3, 2006	Knowing the Three Answers to Any Media Question
March 20, 2006	Know Your “Rights” in Interacting with Media
March 6, 2006	Customer Service Is Marketing
February 20, 2006	Leverage Wacky “Holidays” to Create Visibility
February 6, 2006	Guidelines for Media Tours
January 23, 2006	Assess Your Business Message to Attract More Customers
January 9, 2006	Resolve This Year to Become a Media Ally
Dec. 26, 2005	Keep News and Promotions Separate When Developing Media Sponsorships
Dec. 12, 2005	Integrate Thought Leadership Activities into Company’s New Year’s Efforts
Nov. 28, 2005	Brainstorming Sessions Offer Opportunities for Creative Problem-Solving
Nov. 14, 2005	Cause-Based Marketing has its Time & Place – But Not for Every Organization
Oct. 24, 2005	Rockford News Personnel Provide a List of Pet Peeves
Oct. 10, 2005	A 5x5 Matrix Can Help You Develop 2006 Marketing Plan
Sept. 26, 2005	The “Who” is Always More Important than the “How”
Sept. 12, 2005	Knowing Your Audience Still Essential in Everyday Marketing
August 22, 2005	Tradeshows Provide Excellent Visibility – If You Know How to Leverage Them
August 8, 2005	Networking Remains the Purest Manner of Public Relations
July 25, 2005	Identify Trends to Maximize Media Relations Efforts
July 11, 2005	Mentor Your Management in Public Relations
June 27, 2005	What’s in Your Media Kit?
June 13, 2005	What’s Your Elevator Pitch?
May 30, 2005	Defining Your Crisis Communications Strategy
May 9, 2005	Make Your Organization’s Web Site a Resource for Reporters
April 25, 2005	Continuously Evaluate Your PR Efforts
April 4, 2005	Make Your News Conferences Work for the Media
March 21, 2005	Replace the Four P’s with Four C’s to Better Market
March 7, 2005	Media Interview Tips: Part 2
February 21, 2005	Media Interview Tips: Part 1 of 2
February 7, 2005	Knowing What to Do When Your Story Gets Bumped
January 24, 2005	Knowing News “Categories” Offers Clear Opportunities
January 10, 2005	Learning to Target Your Message is Essential for Success
Dec. 27, 2004	Teach Your Senior Management the Impact of PR
Dec. 13, 2004	Courtesy Can Enhance Relationships with Media
Nov. 22, 2004	Look Outside Traditional Media for Event Publicity
Nov. 8, 2004	Follow Simple Guidelines with Pitching Media via Email
Oct. 25, 2004	Learn to Professionally Deal with Media Mistakes
Oct. 11, 2004	Additional Tips For Pitching the Media
Sept. 20, 2004	Hitting a Home Run with Media Pitches
Sept. 6, 2004	Establish Partnerships to Increase Your Marketing Efforts
Aug. 23, 2004	Tips to Become a Valuable Ongoing Source for the Media
Aug. 9, 2004	Editorial Calendars Remain Untapped Resource
July 19, 2004	Turn the Summer “Daze” Into a Marketing Retreat
July 5, 2004	Media Speak Out About Common PR Mistakes
June 21, 2004	Guidelines for Writing Successful News Releases
June 7, 2004	Understanding the Impact of Your Public Relations Efforts
May 10, 2004	Marketing Audit Provides Objective Glance into Company’s Initiatives
April 26, 2004	Cannibalize Your Own Marketing Efforts
April 12, 2004	Knowing Media = Successful PR
March 29, 2004	Sponsorship is More than a Banner
March 15, 2004	The Mistaken View of Marketing
March 1, 2004	Map your Message and Multiply your Marketing Power